From landing pages and blog templates to entire websites and mobile apps, the digital space is an interactive designer’s domain.
In general, web designers will know Adobe Creative Suite (Photoshop, Illustrator, etc.) and some may also know CSS and HTML.
Because of the complexity of the web, there are many relatively new (and in-demand) skills designers may specialize in:
User experience (UX): explores the experience people have using a site, app, or tool to ensure it’s easy to use and not confusing.
User interface (UI): involves how people navigate through a site, app, or tool, using elements such as buttons, menus, color, and images.
Many designers may be skilled at both UX and UI.
Interaction design: focuses on how people are involved with the experience of the product, for example, a progress bar that shows where you are while signing up for a site or an icon that changes color to signal you’ve turned on a setting.
Information architecture (IA): involves creating the blueprint for a website by making sure it’s organized in an understandable way. Information architects come from a variety of backgrounds, including design, writing, library science, and psychology.
Interactive designers create:
- Websites, landing pages, microsites, web pages
- Blog templates and themes
- Mobile apps
- Banner ads
- Social media assets
- Email marketing assets